Spotify vs Apple Music | Who Stopped the Music? | 1
It’s the late 2000s and the music industry dances to the beat of Apple iTunes. But two Swedish tech entrepreneurs are out to challenge Apple's dominan...
Under Armour's Attack on Nike | Signature Sneakers | 3
When Michael Jordan signed with an upstart running shoe company called Nike in the 1980s, it revolutionized the signature sneaker landscape and made N...
Under Armour's Attack on Nike | Dropping the Ball | 2
It’s 2014 and Under Armour is getting increasingly aggressive as it takes on Nike, buying fitness apps and signing record-breaking endorsement deals. ...
Under Armour's Attack on Nike | Sweat Equity | 1
It’s 1995 and college football player Kevin Plank is frustrated with the way the cotton t-shirt he wears under his pads gets drenched with sweat. He b...
Gatorade Sweats the Competition | Defending the Title | 3
As the 1990s come to a close, Gatorade has become an established powerhouse brand, thanks to a 25-year head start and the star power of their spokespe...
Gatorade Sweats the Competition | Be Like Mike | 2
It’s the early 1970s, and Gatorade isn’t just the leader in sports hydration — it is sports hydration. No other competing brand comes close. But that ...
Gatorade Sweats the Competition | Searching for a Solution | 1
It’s 1965 and at the University of Florida, a team of kidney scientists is working hard on an electrolyte beverage solution to prevent dehydration. It...
The Buy Now Pay Later Takeover | Fake Money | 3
In the 2010s, FinTech companies emerged offering a Buy Now, Pay Later service that made financing available, at a time when trust in big banks was low...
The Buy Now Pay Later Takeover | Maxing Out | 2
Klarna’s popularity in the United States soars as the Covid-19 pandemic closes brick-and-mortar stores and online shopping surges. But Klarna also has...
The Buy Now Pay Later Takeover | No Interest | 1
In the early 2000s, Sebastian Siemiatkowski identified a gap in Europe’s burgeoning ecommerce market — consumers were hesitant to buy products sight u...