What drives mobile ad spend in 2026
In this episode, we're getting into the big topic: DSP investment decisions. Together with our speakers, we're exploring what drives mobile growth and...
What wellness apps get wrong about healthy growth
Why do wellness apps struggle at scaling? Explore LTV modeling, subscription retention, and the unit economics blind spots draining your mobile revenu...
Your last-click dashboard is lying to you
As the old ways of measuring ads are failing to keep pace, businesses now seek how to measure performance accurately in a fragmented, privacy-first wo...
Your funnel isn't broken. Your messaging is.
Is your SaaS messaging converting? Learn a simple value proposition framework from the expert Diane Wiredu in this episode of "Points of Growth".
How platforms decide what you buy
In the this episode, Jugal Limbachiya from Yango Ads and Konstantin von Wedel from Platformance examine how MENA region is reshaping the future of ret...
Stop burning your app marketing budget
Diversifying your UA channels is essential for sustainable app growth — especially as marketers face tightening privacy rules, scattered data, and eve...
Superapps know you better than you think
Superapps run Vietnam. They know what you eat, buy, and watch — sometimes before you do. Our host Neha Dawar is joined by Hung Luu, Senior Growth Mark...
Is AI getting smarter... or just better at hiding itself?
What role does AI currently play in marketing — is it best kept in the back-end for targeting and budget optimization, or should it also make ad creat...
How free is the AdTech industry today?
In this episode, our host Neha Dawar is joined by Ignacio Ortiz, co-founder of X3M ad mediation, for an in-depth conversation on the rapidly evolving ...
Entering new markets to stay
If you wish to expand your business beyond the English-speaking world to reach new customers, you will enter the territory of emerging markets. How do...