IFH 868: How The Asylum Makes Movies That Actually Make Money with David M. Latt

How do you build an independent film studio that produces movies constantly without betting the entire company on every release?
In this episode, David M. Latt, co-founder of The Asylum, breaks down the unconventional business model behind one of the most prolific independent production companies in Hollywood. From working out of an apartment to releasing dozens of films, creating Sharknado, and expanding into television with Z Nation, David explains how pre-sales, strict budgeting, vertical integration, and relentless production allowed The Asylum to survive while much of the traditional independent film market changed around them.
The conversation also dives into developing movies for buyers, creating ambitious films on limited budgets, why The Asylum rarely accepts outside scripts, the accidental success of Sharknado, casting challenges, digital distribution, television production, and the importance of relationships in the entertainment business. David’s experience offers filmmakers a rare look at independent cinema from the perspective of someone who doesn’t just make movies—he has helped build an entire system designed to keep making the next one.
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