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Cory, the owner of an HVAC cleaning and ductwork business, was stuck at $1.25M in revenue, 38% margins, and $60K in debt. In this episode, Alex diagnoses exactly what's holding the business back, from mispriced services to a leaking funnel, and offers a systematic game plan to scale. One year later, Cory has scaled from $1.25M to $2.5M, nearly doubled lead flow, and is eyeing a second location.
In this episode
A review of Cory’s HVAC business
Game plan and Cory’s position on the roadmap
Pricing strategy: increasing prices for higher profits
Ads and landing page optimization
Reactivation emails, campaigns, and angles
Cross-platform retargeting and email sequences
Affiliate program strategy
Recap of the action plan and a look at one-year results
More Value:
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
