Listen to the episode on your favorite platforms:

This week in the guest chair is Chanel Tyler, a strategist, creator, and self-described “contentpreneur” who has worked across investment banking, luxury marketing, and YouTube before stepping fully into entrepreneurship.

Chanel built her reputation online by sharing trusted product recommendations and insights from her background in beauty marketing. But after years of consulting with a creator commerce platform that generated over 80% of her income, everything changed when the company suddenly shut down.

In this episode, Chanel opens up about what it really looks like to rebuild after losing the majority of your income overnight. She shares how she pivoted by diversifying her platforms, leaning deeper into affiliate marketing, launching new creator education programs, and embracing the vulnerability of sharing her personal story — including her journey with hearing loss.

If you’ve ever worried about relying on a single income stream or wondered how creators actually make money online, Chanel breaks down the strategy behind building a sustainable creator business.

In this episode, Chanel shares:

How she built a creator business by combining corporate strategy, content creation, and affiliate marketing
What happened when the platform responsible for 80% of her income shut down overnight and how she rebuilt
Why diversification across platforms, income streams, and partnerships is essential for creators and entrepreneurs
How affiliate marketing works and how creators can use performance data to negotiate higher-paying brand deals

Highlights Include

– Introduction

– Chanel’s career path from investment banking to luxury beauty marketing

– Building an audience through skincare and product recommendations

– Landing a role at YouTube working with top creators

– Saving a year of income before leaving corporate

– The moment she lost 80% of her income overnight

– Why diversification is critical for creators and entrepreneurs

– Building content series that grow an audience

– Affiliate marketing vs. brand partnerships explained

– Sharing her journey with hearing loss and disability

– How statement earrings became part of her empowerment story

– Affiliate income strategies for creators

Links Mentioned in This Episode

• Substack: Sensible

• Julia Broome

• Check out the Networth and Chill Podcast;Creator Economy & Brand Deals with Victoria Paris

• ShopMy: https://shopmy.us/home/creators

• MagicLinks: https://www.magiclinks.com/creators

• BrandCycle: https://brandcycle.com/

• LTK: https://company.shopltk.com/en/creator

• Nordstrom Affiliate Program: https://www.nordstromcreators.com/

Check out Chanel’s Creator Profit Lab’s interest form & course registration

Save the Date: Start the Podcast That Builds Your Exit Plan (Friday, March 20)

Watch & Listen

Watch this episode on YouTube and listen on all podcast platforms:

Apple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323
Spotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t
YouTube: https://www.youtube.com/sidehustlepro

Announcements

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