In this episode, Chris Do challenges the belief that content performance should be measured by likes, views, or algorithmic wins. He explains why treating social media as a scorecard disconnects creators from their true intentions and ties self-worth to external validation. Drawing from over a decade of experience building a multimillion-dollar brand, Chris shares how creating from honesty and self-expression leads to clarity, confidence, and deeper connection. Rather than chasing metrics, he argues that content should serve as a tool for self-understanding and meaningful communication.
Timestamps
() — Intro
() — Metrics distort self-worth
() — Content creates connection
() — Hidden agendas break trust
() — You don’t need CTAs
() — Don’t create from insecurity
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