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Husee's father built a dental practice over 30 years but nearly ran it into the ground by being the only person who could run it. In this episode of Scale or Fail, Alex diagnoses the single constraint killing the business: one doctor, three locations, and a delivery model that stops the moment the founder takes a break. Ninety days later, the practice goes from a $160K best month to closing in on $500K.
In this episode
How it started: numbers and goals at Smile Magic
The fix: mapping the implant visits
Increasing Google Ads spend and prices
Refining the sales process
Organic content engine
Position on the $100M scaling roadmap
90-day check-in and results
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DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
