Joanna Wiebe invented conversion copywriting, and after eight years of barely-there YouTube growth, she grew her channel 3,000% in three months. She demonstrates the problem-agitate-solution and desire-obstacle-solution frameworks live with Chris, argues that voice of customer data beats clever taglines every time, and outlines the three-part moat she's building against AI: a book, YouTube, and stages. She also names the mistake founders make when they hire someone to fix a problem they should be solving themselves, and makes the case for personality over polish in a world where AI can summarize anything.
Timestamps:
() - Intro
() - Who Is Joanna Wiebe
() - Conversion vs Direct Response Copywriting
() - Problem, Agitate, Solution (PAS) Framework
() - Desire, Obstacle, Solution (DOS) Framework
() - YouTube Channel Turnaround Story
() - 3000% YouTube Growth in 3 Months
() - Building a Content Moat Against AI
() - Personality as an AI-Proof Moat
() - Quality Over Frequency Content Strategy
Check out today's guest, Joanna Wiebe:
CopyHackers' website: https://copyhackers.com/
Joanna's YouTube: https://www.youtube.com/@joanna-wiebe
Joanna's Instagram: https://www.instagram.com/therealjoannawiebe/
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
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