What does an enterprise technology product actually deliver — in hard numbers? In this episode, Matthias Reinwarth sits down with Jonathan Care, KuppingerCole Analysts' newly appointed AI Practice Lead, for a behind-the-scenes look at a brand new research format: the Product Value Navigator (PVN).
Key Topics:
✅ Why enterprise tech buying is broken — and what's missing from analyst rankings
✅ What the Product Value Navigator is and how it works
✅ How KuppingerCole independently validates ROI through real customer interviews and financial modeling
✅ Who the PVN is built for: CISOs, IT leaders, procurement teams, and vendors
✅ The first published PVN: ManageEngine PAM360 — 219% independently validated ROI
✅ What's next on the PVN roadmap: flexible modeling tools and competitive analysis
In a world flooded with vendor-funded research and AI-generated content, truly independent economic validation has never been more valuable, or more necessary.
