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Most brands don't fail because of bad products but because they were not built on purpose. In this episode, Alex breaks down exactly what a brand is, why it makes money, and how to build a great one from scratch. He also shares the three metrics that tell owners whether their brands are working or dying.
In this episode
Branding as a deliberate pairing of things
How to recover from bad pairings
Offering great products to reinforce great branding
The 3 metrics that measure brand strength
Tradeoffs can happen when you expand your audience
How Alex intentionally built his brand
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
