podcast

Building in Public: The Business Asset You're Not Using Yet

19.03.2026
Listen to the episode on your favorite platforms:
  • Apple Podcasts
  • Spotify
  • Castbox
  • Pocket Casts
  • Overcast
  • Castro
  • RadioPublic

Fifteen years ago, we had no idea who was behind the brands we used. Today, the game has changed — and your online presence can be one of your biggest business assets.

Building in public lets you attract future customers before your product even exists, test product-market fit without heavy investment, and connect with exactly the right people at the right time.

In this episode, we sit down with a founder and a communications expert who have both built their online brands with intention — to talk strategy, missteps, and everything in between.

***

Contact us: 

Email: aurora@auroratechaward.com
***
Website: https://www.auroratechaward.com/?utm_source=podcast_description&utm_medium=podcast&utm_campaign=women_in_the_building_271125
***
Linkedin: https://www.linkedin.com/company/auroratechventures/
***

Instagram: https://www.instagram.com/auroraventures_?igsh=MW0wZnM2anBiZzA0Zw==
***
Youtube: https://youtube.com/@auroravc_official?si=YVcd55NKdlzEHEq0

***
This podcast is produced by Libo/Libo studio