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Scottish New Gen Fashion Talent: Tartan, Tennent's, Tam O' Shanters - but with a Twist

20.11.2024
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New York, London, Milan, Paris? So last season! It's time to spotlight less discussed design centres. This time, Dundee, which is home the two emerging menswear designers you're about to meet - both recent graduates from the Jimmy Choo Academy.


First we'll hear from Sasha Clegg, whom with a wink, called her label The English Man. Despite being neither. She chose the name to call out the pale, male-dominated fashion industry. Sasha, who is of Zambian and Scottish descent, wants to "celebrate multiculturalism, heritage, diversity, and inclusivity." Her graduate collection, titled Mother’s Tongue, blends inspiration from her Scottish upbringing with nods to English football culture, and features kilts, tartan, and '80s-to-2000s influences.

 

Our second interview is with Robyn Green, whose work explores subcultures and challenges Scottish stereotypes, with a political twist.

Too often fashion mines working class communities for their idea and creativity without giving credit - that, says Robyn, is a form cultural appropriation. Her brand, Gadgie, is inspired by "the resilience and creativity of Scotland’s working-class communities" and she's on a mission to create opportunities for underrepresented voices in fashion. How to begin? Head home. After studying in London, she's back in Dundee, setting up her new studio, working with local hand-knitters and crochet artists and championing Made in Scotland.


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