Elon Saves Humanity
In October 2022, Elon Musk made the world’s most expensive impulse purchase. His reasons for buying Twitter were murky at best, but in the story he te...
Havoc On the Platform, and Off
Twitter employees had always imagined the platform would be used for social good. Their idea was that free expression on the internet would lead to go...
A Million Different Twitters
Twitter was created by its users, who invented features like the retweet and hashtag. These features helped create vibrant communities like Black Twit...
What We All Got Wrong About Twitter
Twitter began life as an accident. In the beginning, even its founders weren’t sure what it was: the internet’s town square, a real-time information s...
The Twitter Fantasy
A year ago, in what was essentially the world’s most expensive impulse purchase, Elon Musk bought Twitter. That made him Twitter’s most important user...
The Global Race for EV Adoption
Tesla has spurred the EV revolution around the world, most notably in China. So why is the US so far behind on EV adoption, when it's the birthplace o...
The Self-Driving Experiment
Seven years ago, Elon Musk stood on stage and said he “would consider autonomous driving to be basically a solved problem.” He also said Teslas could ...
The Human Cost of Ultra Hardcore
“Please prepare yourself for a level of intensity that is greater than anything most of you have ever experienced before,” Elon Musk once wrote in an ...
Tesla vs. The Competition
A few years ago Tesla owned roughly 80% of the EV market. But now, the company’s share is down to 60%. And some projections whittle it down even furth...
How Tesla Became the Elon Musk Co.
Not many people can name the original founders of Tesla. So how did two guys who wanted to build an electric car create a company synonymous with Elon...