‘We Sell Scarcity:’ How Lamborghini Continues to Stay So Cool
Lamborghinis dominate pop culture – from rap lyrics to blockbuster movies – but the reality is few people actually own them. Every year, the luxury ca...
How SAP's CEO Is Remaking the European Tech Giant For The Age Of AI
In 2020, SAP CEO Christian Klein decided to shift the 50-year-old German software giant entirely to the cloud. The immediate result? The stock price d...
How Athletic Brewing Sells Beer for a Post-Alcohol Generation
When Bill Shufelt left Wall Street to make non-alcoholic beer, most people thought he was crazy. At the time, the category made up less than 1% of U.S...
How Corning Is Using Trump’s Tariffs To Its Advantage
Corning is everywhere: from the fiber optic cables powering the internet to the Gorilla Glass on your iPhone. Now, the 175-year-old company is making ...
Affirm’s Max Levchin: Why ‘Buy Now, Pay Later’ Beats Credit Cards
Is "buy now, pay later" a debt trap or the future of finance? Affirm CEO Max Levchin says the real problem is the credit card in your wallet. On this ...
Even More Bold Names in 2026
Bold Names is gearing up to be bigger and bolder than ever in 2026. Get ready for another year of the best minds in business and tech going deep on th...
Encore: This CEO Says Humanoid Robots Are The "Space Race" of Our Time
Who will take care of you in old age? Jeff Cardenas, the CEO and co-founder of Apptronik, says the answer is robots. The startup founder set out to bu...
SPECIAL WSJ’s Take On the Week: How This Fed Hawk Views the Economy, Inflation, AI and Jobs
As a special bonus, we’re bringing you an episode of WSJ’s Take On the Week. Co-host Telis Demos and guest host WSJ Chief Economics Correspondent Nick...
The Boldest Ideas of 2025 — And What’s in Store for 2026
In this special episode, Tim Higgins and Christopher Mims revisit some of their favorite moments from the first year of Bold Names. We look back on co...
Inside PlayStation's Plans to Lead a $200 Billion Industry
Gaming is a $200 billion industry that dwarfs Hollywood — and PlayStation is at the center of it all. On this week’s episode of Bold Names, Sony Inter...