Podcast Trailers, Cover Art, & Missed Growth Opportunities, with Arielle Nissenblatt
Whether we like it or not, potential listeners are judging our podcasts on our artwork before they've even hit play. Some even decide not to hit play,...
AI-written Descriptions, Cold Email Outreach, & Bonus Content: Cut or Keep?
With the right amount of background info and a good prompt, an AI tool like ChatGPT or Claude can write you a brilliant podcast description. But does ...
Sending Questions in Advance, Double-Speed Listening, and the Blue Yeti: Cut or Keep?
Does sending over questions in advance help interview guests prepare? Or can it lead to them rehearsing their answers? Does listening at double-speed ...
Is ChatGPT Killing Your Creativity?
"A creative assistant" is a common label many podcasters assign to LLMs like ChatGPT and Claude. There's no getting around it; these tools are incredi...
Surprising New Data About Podcast Fans Who Mostly Listen
According to a new report from Sounds Profitable, Audio Primes are podcast consumers who listen to at least 75% of their content as audio. It's easy ...
YouTube Can Get You Discovered. But Can It Deliver?
When Apple Podcasts announced vastly improved video capabilities back in February, I'll admit that my first thought was, "Will anyone care?" To my mi...
"Authenticity" Is Just Lack of Effort? (And Other Hot Takes)
Does agreeing too much make for boring conversations? Will your podcast fail if you don't listen to other shows? And does the definition of a podcast ...
Do Podcast Ads Do More Harm Than Good?
Back in November, our Independent Podcaster Report found that only 15% of creators were actively monetising their shows. Of those that did, the majori...
Does "Owning Your Audience" Confuse Reach With Trust?
If you build an audience on a third-party platform, it's often said that you don't "own" that audience. But does this miss the point of what an audien...
Should Podcasting Never Feel Like Hard Work?
"Podcasting should never feel like hard work". It sounds nice, but is it true? If it were that easy, wouldn't everyone have a massively successful p...